Copyright 2015, Alpha Dog Communication
"It takes real courage to reach out and stake your claim."
- Tom Peters and Nancy Austin
"They didn't want it good. They wanted it Wednesday." - Robert Heinlein
I understand there are tight deadlines, but the key is in thoughtful planning. That means I can do it fast, but I'm also going to do it right.
"The discipline of the writer is to learn to be still and listen to what his subject has to tell him." - Rachel Carson
The person who knows your business best is YOU. Before I can begin to tell your story, I have to listen to what you and others in your organization have to say. I need to understand your vision to help you realize it."
"Anyone who uses the works "parameter" and "interface" should never be invited to a dinner party." - Dick Cavett
There's a lot of jargon going around, and there's no place for it in your marketing content. I will clearly, succinctly, and elegantly articulate your story, using words that mean something.
"I love being a writer. What I can't stand is the paperwork." - Peter De Vries
I'll provide you with an easy-to-understand agreement specifying project or program scope, responsibilities (yours and mine), estimated cost, and time line. So there are no surprises when you get your invoice.
"Every successful creative person creates with an audience of one in mind." - Kurt Vonnegut
It's key to identify the decision makers and influencers in your space, understand their pain points, and provide solutions. Communicating effectively involves a combination of business benefit, practical application of technology, and an emotional hook."